Made for RMIT Communication Design Studio 5: Film Identity Project.
After watching a few attempts by others to 'redesign' the Blade Runner title sequence, I felt they all fell short in terms of visual language, sound, and how well they lead into the original film itself. With that in mind, I set out to design a new title sequence that stayed as faithful as possible to the film. The assignment brief limited us to approximately 60 seconds, so some slates were cut out.
I aimed to communicate the film's theme of examining humanity. This was done by making the visual style synonymous to the Voight-Kampff (VK) test and Esper machine screens. The VK machine was used by Holden and Deckard to determine if the test subjects were human or replicant. In between each title slate, animations were inserted showing stills from the film being scanned through the Esper machine. These images were chosen as icons for the various themes such as — memories and eyes being a characteristic of being human, genetic engineering, replicants made to do humans’ bidding without a choice, and mortality like a chess game.
As for the typography, Foundry Monoline was chosen for it’s monoline features that emulate codes that appear on computer terminals of that era, albeit a slightly more contemporary update. The alignment of the text was kept centered, as homage to the original title sequence, as with the red colour for the Blade Runner main title. The swift hand-scripted title is reminiscent of the styles of 80s retro, and I felt that it represents the dark environment and action happening in the film.
An accompanying brand packaging was designed and produced to include the animation and the work process.
Made for RMIT Communication Design Project: Typography
A typographic practice exploring how type can be used to clearly communicate food, based on the idea that the main purpose of food is nourishment, and as for type — legibility.
This little A6 handbook was made to celebrate in a simple way the taste, texture, and craft involved in three of some of the most widely known and popular Chinese pork dishes. Printed on kraft card and newsprint.
Recipes and video screenshots compiled from www.themeatmen.sg
Made for RMIT Communication Design Project: Typography. Many thanks to Niko Spelbrink for his guidance and typographic wisdom.
This book was created with the aim of documenting the various wonders and discoveries made while examining Peter Bil’ak’s Fedra Serif A typeface. Fedra Serif is indeed a masterpiece, a class of it’s own. It is an exemplary culmination of brilliant craftmanship and type design — encapsulating form, function, and readability. As Fedra was placed under the microscope, this study aimed to reveal some of it’s complexity and sheer genius behind it’s design. In order to appreciate all of it’s beauty, one must look past what is merely visible to the human eye from afar.
As the study of this typeface went on, it was decided that the focus would be specifically on the lowercase alphabets of Fedra Serif A Book only, due to the sheer complexity, intricate details and nuances of just one Fedra Serif font — let alone the entire typeface or the Fedra family. Another factor influencing this decision was the fact that people are generally exposed to lowercase alphabets most of the time, as lowercase alphabets account for more than 80% of text for reading.
Made for RMIT Communication Design Studio 4: Design Documentaries. Also selected as one of four best students' works of this studio for the RMIT Design graduate exhibition.
This little fold-out book aims to document the tight-knitted relationship between innovations in print technologies and design practices, by highlighting a few interesting individuals or groups that have made significant contributions to design in relation to print technologies during their times.
Claude Garamond, Nicolas Jenson, Jan Tschichold, Emigre — these were among some of the people that took advantage of innovations in print technology to attempt the unconventional, break the rules, and disrupt the common design practices of their respective eras, which led to new design methods that are still practiced until this modern age.
What prompted me to document this topic was my interest in print design, and the question “Are printing methods brought about by needs in the design industry, or do printing methods influence how design is done?” It was interesting to see in the past that as newer print technologies emerged, the possibilities for various print materials, effects, and finishes increased and influenced how design was practiced in the past. Now in this era, we instead get to choose what type of printing best suits our design. While which influences which changes over time, I set out to document and research the relationship between print and design, what unconventional methods were introduced, what shift in rules occured, and what are the social, industrial and cultural implications.
To do so, I researched and documented key figures that broke the rules of practices during their time, and what they are best remembered for. I created a brief timeline of print history, and noted where these key figures appeared on it. Instead of this being merely a collection of data and facts, I left the documentary open with questions at the end to get the viewers thinking of what may come in the future with newer print technologies, and who will be the ones to break the rules once again. This resulted in a documentary that not only informs viewers of contributions in the past, but also encourages looking forward into the future of design.
Brand identity created for the inaugural Kuala Lumpur Ultimate Hat Tournament 2014, hosted by Hardknocks (Malaysia).
This is an ongoing work in progress, and more details about my process will be added as the project goes along.
Copa IBA is an annual sports event organized by IBAYD, short for Inter-Brethren Assemblies Youth Development, with the aim of bringing youths of the Klang Valley together through sports, in an environment where people can compete in a manner that is friendly, encouraging, well-spirited, and filled with sportsmanship.
Reason for going with this visual style for this year's poster was to have it bolder, setting it apart from the past 4 years' worth of promotional visuals. I find that many IBA posters had the habit of stuffing in as much text-based information as possible, which results in a very type heavy clutter.
With this poster I wanted to bring back how a poster was meant to be — the main point of attraction being on the artwork, taking a cue from old movie posters and illustrations of the old 80's retro-futurism movement.
The ASEAN Games Australia is a multinational sports event organized by MASCA Victoria in collaboration with the ASEAN-based student peak representative bodies which aims to enhance the relationship among Southeast Asian countries. This event is an initiative under the ASEAN-Australia Agenda specially organized to allow athletes of all levels from ASEAN countries all across Australia to gather around and exhibit their sports talents at a competitive level.
The ASEAN Games Australia branding was created as a solution to the event's prior absence of a brand & visual language, and lack of coherence in content management in it's previous years' of hosting the annual games.
The new logo solution was made while taking into consideration the organizing committee's desire to retain the element of a torch. Other factors considered were: the logo had to be iconic to represent the AGA as a professionally-organized, internationally-recognized sporting event in Melbourne, that the elements would set the tone for the rest of the brand, and could be applied effectively across various applications.
From the final logo, a structured system was developed for implementing this visual language across all other applications within the brand, which included — print, web, social media, videos, apparel, medals, and an E-booklet.
IBA Unplugged is the collective effort of the Inter-Brethren Assemblies of Klang Valley, with aims to use our artistic talents to proclaim the kingdom of God and His love. All proceeds from this event go to charity. For more info head over to facebook.com/ibaunplugged
Vision for 2013: A Kingdom Mindset (1 Corinthians 12)
For many years, IBA Unplugged has centered its format around music and the battle of the bands approach. It has achieved much success, particularly in getting youths excited about music and using it as a means to invite friends for an evangelistic opportunity. Last year, the committee attempted a workshop approach to focus more on youth development. This evolution bore fruits in that more youths from a wider range of churches participated.
This year, we intend to take the platform one step further. Through concerted efforts, we intend to pursue a collaborative effort that would call upon the united talents of all the IBA assemblies - one body of Christ synergizing our resources to use music as an agent of change in the hearts of our youths, non-Christians, and the greater society in the Klang Valley. While it is unconventional, we strongly believe that only through efforts that break the invisible walls between churches will we truly be united in spirit and multiplying the impact and fruit for God's glory.
So we aim to live out our faith, not just by the words that we utter, but also through the deeds we do with the tools that we have. Tools and talents do not necessarily pertain to tone and rhythm, as such, IBA Unplugged goes a step further to encourage the use of our God-given abilities — whatever it may be, to be a positive impact to the community. Arts for action. This year, we bring you an exhilarating show of talent and performances from assemblies across the Klang Valley with the aim of raising funds for the less privileged and in doing so, put our faith in action through art.
Malaysian pop powerhouse, Juwita Suwito returns to Melbourne to perform with Orchestre Nouveau in the iconic Federation Square on Saturday, 16 March.
Juwita Suwito will perform original songs from her award winning albums with the symphonic orchestra led by Malaysian conductor Zach Tay, featuring songs in English, Bahasa Melayu and Mandarin.
This concert concludes the iconic Fiesta Malaysia, the annual ‘open house’ styled festival organised by MASCA Victoria, that features the sights, tastes and aromas from where Malaysians call home.
Drawing inspiration from Juwita's uplifiting lyrics — mostly revolving around themes of building up and seeking refuge, this illustration is my interpretation of the term "mending the hole in your heart".
These posters were displayed in Melbourne Central and various other locations across the city.
My Christmas gift to everyone this year!
"For to us a child is born, to us a son is given, and the government will be on his shoulders, and he will be called Wonderful Counsellor, Mighty God, Everlasting Father, Prince of Peace." ~Isaiah 9:6
Also available as desktop wallpapers, on recycled kraft card background. Comes in 5 sizes to suit your screens:
The organizers of Malaysia's largest annual creative arts festival approached me to be one of three designers to design a limited edition Puma X Urbanscapes 2012 series t-shirt. One out of three submissions from each designer was selected by Puma Malaysia to be silkscreen printed, sold only throughout the duration of the Urbanscapes 2012 festival on 24 & 25 November.
Side note (please don't take this seriously) — I was really hoping they'd pick one of my other designs, but with this festival being the nation's largest gathering of hipsters, this one sold pretty well. That's some real market research by the organizers right there.
Poster illustration made for the promotion of "Peace Child", a stage presentation by SS Gospel Centre on Christmas Day.
The play is based on the true story of Don Richardson, a Christian missionary, teacher, author and international speaker who in 1962 onwards worked among the cannibalistic Sawi tribe of Western New Guinea, Indonesia.
No longer a battle-of-the-bands competition, Unplugged now features 3 days of great workshops and seminars on music ministry development. Come learn from some of the best musicians, vocal trainers and ministry leaders around as they teach lessons on band dynamics, music team building and worship leading.
What’s more, there will also be live worship throughout the conference, plus a Finale Night full of great band performances. And here’s the best part - Finale Night performance slots are open to all bands on a first come first served basis.
The first rebranding in five years since the Inter-Brethren Assemblies' Unplugged band competition first started, and also transitioning from what used to be just a band competition to a music and worship workshop, we decided to overhaul the visual identity to something fresh and much livelier than previous years. Print materials for this year include A3 posters, A4 registration forms and A5 conference booklets.
Consists of name cards, letterhead, portfolio book, and postcards. 3.5" x 2" name cards printed on recycled kraft card 300gsm, custom duplexed with edge colouring. 74 page A4 portfolio printed on art paper 128gsm, recycled kraft card 300gsm cover, binded with Japanese stab-stitching. 5.6" x 4.25" postcards printed on linen white 230gsm duplexed with recycled kraft card 250gsm.
Created as one of my final projects for my diploma graduate exhibition.
The Emblem Typeface is a typeface I created as my final diploma graduate project, expanded from the Spitfire lettering. Inspired by the bold text of the Industrial Era, and the styles of forgotten and unsung vintage car emblems. Consisting of both uppercase and lowercase alphabets, Emblem is a heading typeface, and also meant for illustrational use.
The font specimen book was manually binded using the Japanese stab stitching method.