Brand identity created for the inaugural Kuala Lumpur Ultimate Hat Tournament 2014, hosted by Hardknocks (Malaysia).
This is an ongoing work in progress, and more details about my process will be added as the project goes along.
Copa IBA is an annual sports event organized by IBAYD, short for Inter-Brethren Assemblies Youth Development, with the aim of bringing youths of the Klang Valley together through sports, in an environment where people can compete in a manner that is friendly, encouraging, well-spirited, and filled with sportsmanship.
Reason for going with this visual style for this year's poster was to have it bolder, setting it apart from the past 4 years' worth of promotional visuals. I find that many IBA posters had the habit of stuffing in as much text-based information as possible, which results in a very type heavy clutter.
With this poster I wanted to bring back how a poster was meant to be — the main point of attraction being on the artwork, taking a cue from old movie posters and illustrations of the old 80's retro-futurism movement.
The ASEAN Games Australia is a multinational sports event organized by MASCA Victoria in collaboration with the ASEAN-based student peak representative bodies which aims to enhance the relationship among Southeast Asian countries. This event is an initiative under the ASEAN-Australia Agenda specially organized to allow athletes of all levels from ASEAN countries all across Australia to gather around and exhibit their sports talents at a competitive level.
The ASEAN Games Australia branding was created as a solution to the event's prior absence of a brand & visual language, and lack of coherence in content management in it's previous years' of hosting the annual games.
The new logo solution was made while taking into consideration the organizing committee's desire to retain the element of a torch. Other factors considered were: the logo had to be iconic to represent the AGA as a professionally-organized, internationally-recognized sporting event in Melbourne, that the elements would set the tone for the rest of the brand, and could be applied effectively across various applications.
From the final logo, a structured system was developed for implementing this visual language across all other applications within the brand, which included — print, web, social media, videos, apparel, medals, and an E-booklet.
IBA Unplugged is the collective effort of the Inter-Brethren Assemblies of Klang Valley, with aims to use our artistic talents to proclaim the kingdom of God and His love. All proceeds from this event go to charity. For more info head over to facebook.com/ibaunplugged
Vision for 2013: A Kingdom Mindset (1 Corinthians 12)
For many years, IBA Unplugged has centered its format around music and the battle of the bands approach. It has achieved much success, particularly in getting youths excited about music and using it as a means to invite friends for an evangelistic opportunity. Last year, the committee attempted a workshop approach to focus more on youth development. This evolution bore fruits in that more youths from a wider range of churches participated.
This year, we intend to take the platform one step further. Through concerted efforts, we intend to pursue a collaborative effort that would call upon the united talents of all the IBA assemblies - one body of Christ synergizing our resources to use music as an agent of change in the hearts of our youths, non-Christians, and the greater society in the Klang Valley. While it is unconventional, we strongly believe that only through efforts that break the invisible walls between churches will we truly be united in spirit and multiplying the impact and fruit for God's glory.
So we aim to live out our faith, not just by the words that we utter, but also through the deeds we do with the tools that we have. Tools and talents do not necessarily pertain to tone and rhythm, as such, IBA Unplugged goes a step further to encourage the use of our God-given abilities — whatever it may be, to be a positive impact to the community. Arts for action. This year, we bring you an exhilarating show of talent and performances from assemblies across the Klang Valley with the aim of raising funds for the less privileged and in doing so, put our faith in action through art.
Malaysian pop powerhouse, Juwita Suwito returns to Melbourne to perform with Orchestre Nouveau in the iconic Federation Square on Saturday, 16 March.
Juwita Suwito will perform original songs from her award winning albums with the symphonic orchestra led by Malaysian conductor Zach Tay, featuring songs in English, Bahasa Melayu and Mandarin.
This concert concludes the iconic Fiesta Malaysia, the annual ‘open house’ styled festival organised by MASCA Victoria, that features the sights, tastes and aromas from where Malaysians call home.
Drawing inspiration from Juwita's uplifiting lyrics — mostly revolving around themes of building up and seeking refuge, this illustration is my interpretation of the term "mending the hole in your heart".
These posters were displayed in Melbourne Central and various other locations across the city.
My Christmas gift to everyone this year!
"For to us a child is born, to us a son is given, and the government will be on his shoulders, and he will be called Wonderful Counsellor, Mighty God, Everlasting Father, Prince of Peace." ~Isaiah 9:6
Also available as desktop wallpapers, on recycled kraft card background. Comes in 5 sizes to suit your screens:
Assortment of various hand-lettering done throughout the past year.
The organizers of Malaysia's largest annual creative arts festival approached me to be one of three designers to design a limited edition Puma X Urbanscapes 2012 series t-shirt. One out of three submissions from each designer was selected by Puma Malaysia to be silkscreen printed, sold only throughout the duration of the Urbanscapes 2012 festival on 24 & 25 November.
Side note (please don't take this seriously) — I was really hoping they'd pick one of my other designs, but with this festival being the nation's largest gathering of hipsters, this one sold pretty well. That's some real market research by the organizers right there.
Poster illustration made for the promotion of "Peace Child", a stage presentation by SS Gospel Centre on Christmas Day.
The play is based on the true story of Don Richardson, a Christian missionary, teacher, author and international speaker who in 1962 onwards worked among the cannibalistic Sawi tribe of Western New Guinea, Indonesia.
No longer a battle-of-the-bands competition, Unplugged now features 3 days of great workshops and seminars on music ministry development. Come learn from some of the best musicians, vocal trainers and ministry leaders around as they teach lessons on band dynamics, music team building and worship leading.
What’s more, there will also be live worship throughout the conference, plus a Finale Night full of great band performances. And here’s the best part - Finale Night performance slots are open to all bands on a first come first served basis.
The first rebranding in five years since the Inter-Brethren Assemblies' Unplugged band competition first started, and also transitioning from what used to be just a band competition to a music and worship workshop, we decided to overhaul the visual identity to something fresh and much livelier than previous years. Print materials for this year include A3 posters, A4 registration forms and A5 conference booklets.
Consists of name cards, letterhead, portfolio book, and postcards. 3.5" x 2" name cards printed on recycled kraft card 300gsm, custom duplexed with edge colouring. 74 page A4 portfolio printed on art paper 128gsm, recycled kraft card 300gsm cover, binded with Japanese stab-stitching. 5.6" x 4.25" postcards printed on linen white 230gsm duplexed with recycled kraft card 250gsm.
Created as one of my final projects for my diploma graduate exhibition.
The Emblem Typeface is a typeface I created as my final diploma graduate project, expanded from the Spitfire lettering. Inspired by the bold text of the Industrial Era, and the styles of forgotten and unsung vintage car emblems. Consisting of both uppercase and lowercase alphabets, Emblem is a heading typeface, and also meant for illustrational use.
The font specimen book was manually binded using the Japanese stab stitching method.
Logo and apparel design for a local Ultimate Frisbee team.
Personal works pre-2012.